June 21–24, 2027 • Distrito Anhembi – São Paulo, Brazil

The new B2B business platform for tools, hardware and construction within the Eletrolar Show ecosystem.

Developed to drive the Construction, Tools and Electrical sectors, connecting solutions, companies and strategic business opportunities.

Position your brand in the hub that connects manufacturers, distributors, construction companies, retailers and integrators.

A business-oriented environment designed for product demonstrations, demand generation and direct engagement with decision-makers from construction, maintenance, technical retail and industry.

Exhibit
Talk to our commercial team

Why Exhibit at Expo Ferretera?

Expo Ferretera connects companies with the main buyers across the construction, technical retail and maintenance value chain, generating qualified traffic and real business opportunities.

Qualified lead generation

High flow of technical and professional buyers

Live product demonstrations

Exposure within the largest B2B ecosystem in Latin America

Networking with decision-makers and leading brands

Environment focused on immediate business and brand positioning

Who Visits Expo Ferretera

Construction companies and real estate developers
Technical retail and home centers
Wholesalers and distributors
Hardware and tool stores
Industrial and maintenance buyers
Construction professionals
Installers and repair technicians
Facilities management teams
Designers, engineers and specifiers
Highly qualified technical audience
+ 0 % hold decision-making power
0 % are actively looking for new suppliers

Participating Sectors

Expo Ferretera brings together suppliers from key industry segments:

Tools, hardware and fasteners

Construction materials and lightweight building systems

Electrical, plumbing and sanitation

PPE and safety

Solar energy and energy efficiency

Automotive repair

Software, logistics, IT and innovation

Construtechs and startups

All Connected Ecosystem

Expo Ferretera is part of Eletrolar Show All Connected — the largest ecosystem for retail, technology, construction, tools and equipment in Latin America.

Synergy pillars:

Amplified visitor flow

Natural cross-selling

Multiplied brand visibility

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Discover the ecosystem

Data & Results
Eletrolar Show 2025

Visitors
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Brands
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Products
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Exhibitors
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Business days
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FAQ

Questions about participation, stand setup, sectors, formats and space reservation.

How do I reserve a stand?

Contact our commercial team via WhatsApp or email:

comercial@expoferretera.com.br
(11) 9 5304-2187

Companies from the tools, hardware, construction materials, electrical, plumbing, fasteners, PPE, solar energy, automotive, logistics/IT, construtech and startup segments.

Buyers from technical retail and construction materials, wholesalers and distributors, construction companies and real estate developers, hardware and tool stores, industrial and maintenance buyers, construction professionals, installers, repair technicians, facilities teams, designers, engineers, specifiers and a specialized technical audience.

Stand setup is carried out by Azul Play Montagem, the official stand contractor of the event.

Design project, assembly, electrical installation, lighting, security, furniture, ART/RRT (when required) and full technical support.

Yes. Options include technical arenas, registration branding, lounges and special activations.

For more details, contact our commercial team via WhatsApp or email:

comercial@expoferretera.com.br
(11) 9 5304-2187

Expo Ferretera is a B2B-only trade show exclusively for industry professionals. Access is intended for retailers, distributors, manufacturers, and qualified professionals. To attend, participants must present a valid business registration number proving activity in the industry.
Yes. Registration is free of charge and exclusively available to qualified industry professionals upon validation of a valid business registration.
We recommend registering in advance through the official website to speed up entry and avoid queues onsite.
The event is open to:
  • Retailers (physical stores and e-commerce)
  • Distributors and wholesalers
  • Manufacturers and industry representatives
  • Buyers and decision-makers
  • Technology and innovation professionals
Expo Ferretera brings together leading national and international brands across segments such as tools, hardware, construction materials, electrical, hydraulic systems, fasteners, PPE, solar energy, automotive, logistics/IT, construtech, and startups.
Yes. The event features a strategic content program, including:
  • Conferences
  • Expert panels
  • Market trends
  • Innovation and technology insights
The agenda is continuously updated. Follow the latest news on the official website and social media channels.
Yes. The venue offers a food court with a variety of food and beverage options.
Yes. The event offers luggage storage services (Malex) for bags and personal belongings during your visit. Prices start at 30 and may change without prior notice. Payment can be made via card or PIX.
Yes. The venue is fully equipped with accessibility infrastructure for people with reduced mobility, including accessible entrances and restrooms.
Yes. Parking access is through Gate 38 at Av. Olavo Fontoura, 1209, operated by Indigo. Daily rates start at 88, subject to availability and change without prior notice.
Minors are only allowed when accompanied by parents or legal guardians. In this case, advance registration is not required for minors. Registration must be completed onsite by signing a Liability Agreement.
Please note that the event is strictly B2B-focused and registration requires valid business information.
No. You may present your QR Code at the entrance and print your badge at the registration desk or self-service kiosks.
Yes, although advance registration is highly recommended for faster access.
Yes. QG Turismo is the official travel agency for Expo Ferretera 2027. Through this partnership, exhibitors and visitors have access to special rates for flights, accommodation, and travel services. For quotes and additional information:
QG Turismo — +55 11 4232-9921 — eletrolarshow@qgtur.com.br

Dedicated assistance:
Flights: João Martin – +55 11 95656-6662
Accommodation: Ewerton Silva – +55 12 99646-4404
Expo Ferretera is a 100% in-person event focused on networking and face-to-face business opportunities.
The event will take place at Distrito Anhembi, located at Av. Olavo Fontoura, 1209, São Paulo, Brazil, from June 21–24, 2027, from 1 PM to 9 PM.
The event takes place at Distrito Anhembi, with easy access via Av. Olavo Fontoura, 1209.
  • Subway: Portuguesa–Tietê Station (Blue Line), approximately 1.5 km away
  • Bus: several bus lines serve the area
  • Car: easy access through the Marginal highways, with onsite parking available
  • Ride-sharing apps: designated drop-off and pick-up areas near the venue
We recommend planning your route in advance, especially during peak hours.

Still have questions?

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Request a commercial proposal

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